Evaluation Of Digipack

 Front Cover- We positioned our artist in the center of the shot with his sight lines looking directly at the camera to gain a clear connection between the artist and the audience. The inclusion of the acoustic guitar is iconic for our genre and many fans would be disappointed if we didn't include it. Our artists dress code is conventional to our genre and we decided to put a grainy effect to establish the outlines of the wall, the guitar and our artist. It makes everything stand out much more. We used a font so it looks like our artists name and album name have just been scribbled up the side of the wall.

 Back Cover- We stuck with the same font for our song titles just not so bold so it looks like our artists has just signed the album with his own handwriting. The picture stays with convention with our artist busking, this shot contains the conventions that are expected in this genre. The clothes and props used show the genre of the artist clearly. We used a slight grainy blur effect to outline the importance of the guitar and the statue. The setting maintains the image of him being from a more rural area and boosts his star image of being brought up well. We used a BlackBerry barcode to offer our fans an easy way to access more information about our artist. We included our logo and company name Phoenix Productions to show who the artist is signed by, this is key for our record company. We included websites for our artist and this allows fans to know where to access information about him. We also included copyright laws in small print, to maintain that nobody else is allowed to use this media image apart from Phoenix Productions and the artist without consent.


 After some audience feedback we decided these images are really effective but don't provide the most effective combination in conjunction with our video and our advert. However these will probably be awesome in the second album! Our second go at an inlay will be posted next.

 

First inlay- We decided to use a high angle shot to show our artists being vulnerable and unaware of the photo being taken. The setting of the peaceful lake matches the nice upmarket setting that the artist is associated with. We used high-key lighting to enhance the colours in the background. It shows a different angle of the artist for the audience, as he's not performing and there's no guitar in show. This image focuses more on the setting rather than the artist himself.

 

Second Inlay- We used an over the shoulder shot to show him staring into the lake and thinking about things as time passes. We stuck with a colour photo to show off the different shade of colours which lay within the lake. The main focus of this photo is again about the setting as we want to show our audience that he is a peaceful individual, who likes to spend time within nice surroundings.  

Third Inlay- We decided to go for a black and white approach which we included in our music video but instead of a flashback, this time we used it to show him in rougher areas which relate more to similar artists as many other indie acoustic artists and shown in rough area. It's to show them coming from nothing and making it big. In this photo it shows our artist struggeling and time passing which can link with our video as it shows him wanting just to hold his girlfriend. His expression that he is emphasising is quite a emotional shot and showing him letting out pure emotion.

 

  Our Final Inlay- This shot was taken inside a motorway bridge, the inclusion of graffiti is a key convention that similar artists adopt and use within many of their music videos, album covers and their adverts. His is showing himself being relaxed and away from the world. The clothes he is wearing convey a student image who is well educated and an intelligent student who carrys a great passion for music. The background is showing the complete opposite, it is showing a rough area where traditionally less educated individuals come from.