Age: 15-25 (Teenagers & university Students)
Gender: Both but more swaying towards girls due to the fact that our artist is male.
Class: Middle
Interests: Socialising, fashion, Music, they usually play an instrument, Technology, mild drug use,
Beliefs And Values: They have a clear understanding of right and wrong although this is somehow flawed as sometimes there is use of cannabis as indie acoustic fans like to get high and listen to their music/create their own music. They like to be unique and different as they do not want to be associated with the mainstream.
Attitude: They are hard workers but they are also chilled out people. They like to find new music to try and be unique. They listen bands that are small and upcoming as they don't want to be in the mainstream crowd but they will listen to some mainstream music if the songs are genuinely good as they appreciate music and can identify good music when they come across it.
Disposable Income Usage: Fashion, Musical Instruments, Concerts, drugs(sometimes), cigarettes, Technology e.g Phones, Laptops, Ipod. they use these devices to keep in touch with their music these devices also make their music portable so they can listen to it wherever they are.
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