Intertextuality
This is the referencing of other media texts within another piece of media. It can increase the viewers pleasure when viewing the media text. With music videos, if the audience doesn't recognise the reference then it doesn't always detract from their viewing pleasure. Music videos can show references to cinema, television, video games and other music videos.
- An example of intertexuality is at 0:30 we see the brand umbro this shows that the artist uses quite common practical brands which do the job e.g can carry his stuff from A to B and cares more about his performance than what he wears.
- At the start of the video he says that he is going to film 24 shows in 24 hours. Throughout the video there are people holding up Signs saying what location he is in and what the persons name is and with themholding a clock so thatthe person watching the video is aware of the time that frank turner arrived to that house. This shows that he is a very dedicated and natural performer who is intouch with his fans he shows this by doing 24 shows in 24 hours and also that his music is best enjoyed when it is listened to live. Youtube comments Reinforce that he is a good performer to listen to live e.g "This was the bomb at Leeds! 2 awesome sets from FT & the boys", "Saw him at download festival, donnington (England) best performance of the festival truly unbeatable" & "Saw him at leeds, Amazing!. With comments like these it makes other people who have not seen him live before want to see him live now which grants him a larger fanbase
- The Lyrics 'The Road' symbolise the road that he is literally taking to all these different locations 'The Road' could also mean his journey in terms of the progression of him & his music and how he got to where he is today.
- At the start of the video Channel Zero is shown, Channel Zero is also shown in many other media texts.
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