Digipack & Advert

 Advert.

 Front Cover.

 Back Cover.

3 Page spread Inlays.

Inlay.

Evaluation Of Digipack

 Front Cover- We positioned our artist in the center of the shot with his sight lines looking directly at the camera to gain a clear connection between the artist and the audience. The inclusion of the acoustic guitar is iconic for our genre and many fans would be disappointed if we didn't include it. Our artists dress code is conventional to our genre and we decided to put a grainy effect to establish the outlines of the wall, the guitar and our artist. It makes everything stand out much more. We used a font so it looks like our artists name and album name have just been scribbled up the side of the wall.

 Back Cover- We stuck with the same font for our song titles just not so bold so it looks like our artists has just signed the album with his own handwriting. The picture stays with convention with our artist busking, this shot contains the conventions that are expected in this genre. The clothes and props used show the genre of the artist clearly. We used a slight grainy blur effect to outline the importance of the guitar and the statue. The setting maintains the image of him being from a more rural area and boosts his star image of being brought up well. We used a BlackBerry barcode to offer our fans an easy way to access more information about our artist. We included our logo and company name Phoenix Productions to show who the artist is signed by, this is key for our record company. We included websites for our artist and this allows fans to know where to access information about him. We also included copyright laws in small print, to maintain that nobody else is allowed to use this media image apart from Phoenix Productions and the artist without consent.


 After some audience feedback we decided these images are really effective but don't provide the most effective combination in conjunction with our video and our advert. However these will probably be awesome in the second album! Our second go at an inlay will be posted next.

 

First inlay- We decided to use a high angle shot to show our artists being vulnerable and unaware of the photo being taken. The setting of the peaceful lake matches the nice upmarket setting that the artist is associated with. We used high-key lighting to enhance the colours in the background. It shows a different angle of the artist for the audience, as he's not performing and there's no guitar in show. This image focuses more on the setting rather than the artist himself.

 

Second Inlay- We used an over the shoulder shot to show him staring into the lake and thinking about things as time passes. We stuck with a colour photo to show off the different shade of colours which lay within the lake. The main focus of this photo is again about the setting as we want to show our audience that he is a peaceful individual, who likes to spend time within nice surroundings.  

Third Inlay- We decided to go for a black and white approach which we included in our music video but instead of a flashback, this time we used it to show him in rougher areas which relate more to similar artists as many other indie acoustic artists and shown in rough area. It's to show them coming from nothing and making it big. In this photo it shows our artist struggeling and time passing which can link with our video as it shows him wanting just to hold his girlfriend. His expression that he is emphasising is quite a emotional shot and showing him letting out pure emotion.

 

  Our Final Inlay- This shot was taken inside a motorway bridge, the inclusion of graffiti is a key convention that similar artists adopt and use within many of their music videos, album covers and their adverts. His is showing himself being relaxed and away from the world. The clothes he is wearing convey a student image who is well educated and an intelligent student who carrys a great passion for music. The background is showing the complete opposite, it is showing a rough area where traditionally less educated individuals come from.

More Digipack Photos

Digipack Photos

Here we have taken seven still shots of our artists in various locations and different poses. Some of these photos will be used for our front cover, back cover and inlay of our Digipack. All these photos our outside shot with him playing or just posing with the guitar. We chose to keep it outside to match our genre of indie acoustic as if you look at similar artists lots of there front covers are of the artists playing or either just posing with the guitar in the background.

In this advert Ed Sheeran is embracing his image by quoting "I'M BRINGING GINGER BACK" which implys to us that he is happy with the way he looks and is embracing it this also emphasises the importance of his star image, Text ''GINGER'' is written in red this opposes convention as you would expect it to be written as orange Ed Sheeran does this because he does not want to be predictable to his audience. The acoustic guitar is a key part of the acoustic genre which is why it is included in the advert. The guitar also has a pawprint on which is part of Ed Sheeran's star image. The link below shows a T-shirt with ''I Paw Ed Sheeran'' written a ginger paw is a symbol of Ed Sheeran and is shown on his merchandise. His guitar has been personalised which means it is important to him. It is also an essential part of his star image and performance.

http://hmv.com/hmvweb/displayProductDetails.do?sku=92211

Ed Sheeran is wearing a Ralph Lauren hoodie. This is a brand that his target audience is familiar with and what they might be wearing. This makes the fans feel like they are similar to Ed Sheeran which establishes a stronger artist-audience relationship. This also shows that he is wearing clothes that are not exclusive to celebrities as anyone can get one from the Ralph Lauren website or shop.

http://www.ralphlauren.co.uk/family/index.jsp?categoryId=4046571&cp=3979761.3989711.4046571&ab=ln_men_apparel_sweatshirts

There is a flag coming off the top of a parliament building which reads  '' Ed Sheeran has given up busking to look at skirt instead '' this is implying that he is looking for girl. It also implys that he is giving up busking as he has made it in the music industry. The statement is not 100% serious as the article explains that he was approached in the street by a woman who told him that he was amazing.

Ed Sheeran is positioned against a wall. The Houses of Parliament and Big Ben are in the background, this tells us that he is from London, England. You can tell that he is from England as Big Ben is an icon of London. His sight lines are looking away from the camera which gives them impression that he does not care about the camera. This shows is more interested about what is going on around him for example the caption which says '' chasing skirt '' could relate to his sight lines as he is looking at women.

Ed Sheeran has messy hair and he also is wearing jeans. These are conventions of the acoustic-indie genre and fans expect to see these conventions.

Audience Feedback

Audience Feedback Question One

Comments
Very good
Really good
Good mimiming
Good song
Needs more connection
More emphasise on them being a couple needed
Didn't see a storyline
It doesn't flow 

Audience Feedback Question Two

Comments
Story good and clear
Very sweet
Good style
Clear song
Indie video
Lots of guitar
Tells a story
Concept and setting fits the genre
Guitar playing is bad
Good
Similar to others

Audience Feedback Queston Three

Comments
Obvious mostly
A little
Some extent
Lyrics fit with what's shown
Good lyrics
Narrative works well
More close ups of 'Hold' 

Audience Feedback Question Four

Are There Any Improvements We Could Make To Our Video?

Improve performance (mainly improve lip syncing) 13
No 3
Yes 2
Make narrative slightly clearer 2
Improve last shot
Improve the bedroom shot of our girl actor
Less repetition
Vary shots
Less variety

Digipack Images

Here we have taken seven still shots of our artist in various locations and different poses. Some of these photos will be used for our front cover, back cover and inlay of our Digipack. All these photos are outside shots with him playing or just posing with the guitar. We chose to keep it outside to match our genre of indie acoustic as if you look at similar artists lots of there front covers are of the artists playing or either just posing with the guitar in the background.